As the POP designer, I'm responsible for creating the visual customer experience at Dunkin' Donuts store locations. I designed everything you see in-store - the menu, posters, cups, window clings, door decals and more.
After each briefing of Dunkin's upcoming beverages and food products, I concept the look and feel for each program, art directed photo shoots, then created each POP component so customers could see each new product.
How do you remind Dunkin' Donuts customers to buy a donut with their drink?
You write a love story about the Boston Kreme Donut who traveled across the world to meet its perfect match - the macchiato.
Dunkin' Donuts partnered with Spotify to put on a pop-up concert series in 5 different cities during the summer of 2015. I was responsible for the program's design, including everything from the logo to the stage backdrop and website.
Donuts + fun + social + cut paper = this
The best part of a drink is the first sip; the worst is the last because as ice melts, it dilutes the drink. So we created a new drinking experience where cocktails get better as you drink them, by making flavored ice the main ingredient.
Copywriter: Mary Claire Melton
Sarah Illenberger promotional booklet.
Copywriter: Brandon Malcolm
Trip Chips is a line of lucid dream inducing potato chips. Studies show eating before bed increases brain's overnight activity affecting different types of dreams.
Jayu, Korean for "freedom," is an exercise equipment line for the elderly.
The Senegal Chameleon is a children's book about the Senegal Chameleon, featuring my chameleon Guac.
If your travel situation isn't a dream, make it one.
Copywriter: Josiah Hoeflinger