Dunkin’ Donuts

As the Point-of-Purchase designer, I was responsible for shaping the in-store visual experience across hundreds of locations for Dunkin’ Donuts. My role focused on how customers encountered the brand in physical spaces.

I owned the full lifecycle of POP creative, from concept to production. This included developing food set concepts, collaborating closely with photographers, food stylists, and set designers, and art-directing photoshoots to ensure the imagery felt appetizing, on-brand, and scalable across formats. I also designed and adapted the creative across touchpoints including posters, cups, and menus.

Beyond design, I oversaw all POP components through production, ensuring consistency, quality, and feasibility as work moved from the studio into real-world environments. This role required balancing creativity with operational constraints to design work that not only looked great, but could be efficiently produced, distributed, and implemented at scale.